Ifeayolu

Hi, call me Ife.

I specialize in developing and executing comprehensive marketing strategies that deliver measurable results.

With a background in tech product launches, digital marketing, and customer research, I bring a data-driven approach to every project.

5+ Years of Experience in Marketing for Tech and Nonprofit Sectors.

Ifeayolu Hyacinth

Marketing | Strategic Communications | B2B and B2C Digital Sales

Some of My Work

Hackathon Participant APG Canada x POCAM

Product Marketing Manager Fairmoney Business

Membership and Associations

Joined my team to demonstrate the most progress in advancing the creative brief around DEI through a competitive Hackathon in Canada.
Reimagined the strategist’s toolkit to be more inclusive of the BIPOC community. And,
Co-created ASK, a briefing checklist tool.
Resources from the APG x POCAM - People of Colour in Advertising & Marketing BIPOC Hackathon are available here.

Being a FinTech company, I spearheaded innovative marketing strategies and campaigns that successfully increased customer base, online and offline engagement and transactions.
Handled the launch of a new mobile payment solution.

Developed comprehensive marketing strategies to promote conferences to target audiences.
Coordinated some graphic designs, and worked with copywriters, and other team members to produce promotional materials such as flyers, brochures, and digital ads.
Managed social media accounts to increase awareness and engagement before, during, and after conferences.
Organized media outlets and industry influencers to secure press coverage and partnerships.

Media, Marketing & Communications Coordinator

Multiple Conferences

Brand strategy and management specialist Lizaffair

Developed a comprehensive digital marketing strategy to increase brand awareness and drive customer engagement.
Designed branding materials such as business cards, letterheads, and signage to maintain brand consistency.
Developed and managed the spa's website, ensuring it reflects the brand's image and offers a seamless user experience.
Produced engaging content for the website, social media channels, and email newsletters to showcase services and promotions.
Managed social media accounts and executed campaigns to attract and retain customers.
Implemented search engine optimization (SEO) strategies to improve the spa's visibility online.

Also worked as the chief Marketer while taking charge of the day-to-today operations of the company.
Worked with the CEO to pitch to potential investors and secured various deals.
Designed and implemented business strategies, partnerships and procedures for client acquisition and retention.
Organized potential investors and client meetings while supervising projects.

Chief Operating Officer Microfuse Technologies

Portfolio

Marketing & Communications Lead CrowdForce

Managed Salesforce Marketing Cloud, Google, and Meta sales channels, optimizing email correspondence, social media strategies, and press releases to enhance brand visibility and engagement.
Led comprehensive marketing initiatives, increasing user base from 4,000 to 15,000 in the first year, with monthly transaction processing exceeding $11,000,000.

About Me

I'm a passionate and versatile Marketing and Communications Specialist with proficiency in a diverse range of fields, including Digital Marketing, Product Marketing, Social Media Marketing, Advertising, Graphic Design, Email Marketing, SEO and Website Management. My journey in the marketing world has been marked by innovation, collaboration, and a commitment to excellence.

Bio

One of my significant achievements includes leading the Marketing and Communications department of a Fintech Company and developing portfolio brands where I supervised the launch into a competitive market. Also, serving as the communications manager for the World Economic Forum, Global Shapers community, Abuja Hub. This experience reflects my dedication to delivering solutions that not only foster growth but also contribute to the organizations' branding.

Beyond my core projects, I am passionately technology driven, firmly believing in innovative approaches and the power of knowledge sharing and collaborative development. So, I might as well pivot into tech fully someday. It's my way of cultivating myself and staying engaged with the latest industry trends.

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